About Me

A brief summary of my background and the roles I've held.

Career history

Below is a concise narrative covering my career history, from a fresh-faced graduate to the grizzled industry-leader I am today.

Early (junior) days

I joined Green Cathedral (a new media agency) in 2006 as a junior. Over the next 1yr 7 months I quickly progressed to a middleweight developer focusing on content-managed web-builds, multi-lingual email campaigns and innovative front-end development.

I worked on The Open University, Which?, Cadburys, Center Parcs and a number of smaller regional businesses during this period.

Moving into senior roles

Green Cathedral was later bought out by Golley Slater to become Golley Slater Digital. At this point I progressed to the status of senior developer, working on accounts such as TK Maxx, Samsung, The Army. ENO, Clarityn, BMW and Business Link - in addition to the accounts carried over from Green Cathedral.

I progressed to lead the development output of the agency and working from their London office, working with a growing number of off-shore outsourcing partners and in-house contractors.

Moving into leadership roles

I later joined Graymatter Limited, a marketing agency based in Milton Keynes as a senior developer to add stability to their largest digital account - Vauxhall. Over this period I endeavoured to introduce more robust processes and ways of working to improve the digital output. Vauxhall Fleet then went on to win "best manufacturer website" for 5 consecutive years (back-to-back wins had never been achieved prior to this).

In addition to Vauxhall I also worked on Chevrolet, Volkswagen Financial Services, Mercedes, BP, World Vision UK, The Milton Keynes Council and a number of brands underneath the Accor Hotels umbrella.

Becoming CTO

In Spring 2019 I was presented with an incredible opportunity to follow my love of automotive (and a career aspiration of more senior leadership) and became CTO of SalesMaster. This role allows me to focus on long-term projects in a business teed up for enormous growth.



I'm an avid Leeds United fan and an active writer, so I combine these loves by authoring I Hate Leeds - a fanzine/blog about Leeds United. I'm also an active writer for The Square Ball.

I'm also a heavy consumer of Netflix and a lover of film. I'm annoyingly invested in Star Wars, Lord of the Rings and comic-book movies. Ask me about why Rogue One is better than A New Hope, or why Tom Bombadil is a completely unnecessary character.

I love heavy metal (and attend shows regularly), video games and cars.


I lived in the Midlands until the age of 18. I graduated from the University of East Anglia in 2006 and relocated to work in Cambridge. In 2010 I started working in central London (commuting from Cambridge) before moving to Milton Keynes later that year.

I'm a strong advocate for Milton Keynes generally with our autonomous delivery robots, millions of trees and fantastic cycle-ways.



I'm not actively seeking work of any kind right now, but I'm always happy, ready and willing to offer advice.
If you need help knowing where to start, knowing who to hire or making sense of where to begin - get in touch and I'll steer you in the right direction.



Milton Keynes (near London)
Disclosed for business only
steven.york [at] seopher.com
Contact me to find out